Sample Skincare Co.
Spring launch — hydrating serum
Objective
Introduce a new serum to a Gen-Z / millennial audience with content that feels like a friend’s recommendation, not an ad.
Deliverables
- 3 UGC videos
- 6 product photos
- 1 unboxing sequence
Approach
Hook built around a relatable morning-routine moment, honest texture close-ups, soft natural light and a clear CTA in the last 3 seconds. Two hook variations delivered for A/B testing.
Outcome
Content was used in paid social and on the brand’s product page. This is sample content — replace it with a real collaboration.